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Pop Culture Trends Outlast TikTok vs Radio, Which Wins
Radio remains the longer-lasting medium, while TikTok supplies the flash-in-the-pan hits that dominate today’s charts. In 2023, about 70% of Billboard top-40 songs first exploded on TikTok, showing the platform’s power but not its staying power. TikTok's Rise in Music Promotion In 2023, 70% of Billboard